This management and sales training programme will enable last mile distributors (LMDs) to tackle common challenges including improving sales and staff retention, and building more resilient and efficient agent networks. The course is open to LMDs operating in East and West Africa. Initial priority will be given to those selling off-grid solar products but we encourage all interested companies to apply.

The programme has two complementary training components – one for managers and one for sales agents, with managers also encouraged to cascade learning to their teams. Topics covered include: distribution models, consumer understanding, agent recruitment and training, digitisation and supply chain management, managing dispersed teams, and setting achievable goals. The gendered dynamics of these areas are also considered. Subscription includes access to all training materials and support from the GDC team for two managers and an unlimited number of sales agents, per organisation.

Enrolment deadline: midnight (GMT) 12th April

Programme start date: 19th April

The benefits

  • For managers: develop your technical, managerial and leadership skills and learn about tools that will help you to cascade learning to your sales agents.
  • For sales agents: build your knowledge and know-how on critical areas of distribution including consumer engagement, sales and marketing.
  • For companies: increase your business’ efficiency as your team develops core skills to help drive sales.

For More Information and to Apply: